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The
CommCore Observer |
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| Good
crisis planning won't let disaster drag you down May 2002 Washington Business Journal By Alf Nucifora Gilman witnessed crisis management at its best when he coached Jim Burke, then - CEO of Johnson & Johnson, who was the company helmsman during the first Tylenol scare. The case is widely regarded by many as exemplary crisis management. Full Article -- Courtesy of bizjournals.com/washington |
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 For complete articles visit CommCoreConsulting.com or call 1-800-659-4177 for a copy. |
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| Contingency
Planning Critical for PR Professionals Prepping for War February 3, 2003 By Andrew Gilman “… And take stock of your PR agencies, says Jerry Doyle, VP of CommCore Consulting. If your budget is $2 million spread across five agencies, how will you shift that budget if it is slashed to $5000, 000? Know your agencies’ core competencies well enough that you know how they could help you in the event of a crisis or downsized PR agenda…” |
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| The
Road Back: A 12-Step Program to Restoring Reputation Part Two of Two November 11, 2002 By Andrew Gilman “… Building a relationship is not done on the first date, Gilman warns. Most often, it is the PR pro’s job within the company to keep the message and tone with the press consistent, because some executives will give up at the first negative story…” |
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| Reforming
Bad Boys: A 12-Step Program to Restoring Reputation Part One of Two November 4, 2002 By Andrew Gilman “… Before disaster strikes, make deposits in the goodwill bank account, says Andrew Gilman, president, CommCore Consulting Group. Companies should have good relations with the press, a corporate mission statement that embodies ethical practices, and goodwill with workers and the public….” |
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| 10
Questions to Ask a Reporter November 4, 2002 By Andrew Gilman “ The five Ws – who, what .why, where and when – are the staples of journalism. They are the root of any questions that reports ask us and our clients…” Full Article |
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| Continuous
Communication Keeps You In The Business Loop April 2, 2001 By Andrew Gilman It is important for a CEO to stay in continuous communication with those outside influencers that have an impact on how the company is perceived. Full Article - MS Word Document |
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| For complete articles visit CommCoreConsulting.com or call 1-800-659-4177 for a copy. | |
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